MEDIA KIT · OCTOBER 2026 · BADA & BIGHUG
Reach Korean North America — online and in person.
Adgo handles advertising and sponsorship for two related organizations: bada, a Korean-language online community for Koreans living abroad, and BIGHUG, a nonprofit serving Korean American families and small businesses in Washington. One conversation, and we point your budget to the channel that fits your goal.
46,000
monthly active readers on bada*
3.65M
monthly page views**
3.1M
monthly ad impressions
4m 37s
engaged time per visit
74%
engagement rate
57%
of engaged visits on mobile
- Sep 202624,000
- Oct 202646,000
Where bada readers are
- United States37.9%
- South Korea32.8%
- Canada12.3%
- Australia3.5%
- Germany2.2%
- New Zealand1.8%
- United Kingdom1.2%
- Other8.2%
- California30.0%
- Virginia11.2%
- Washington9.4%
- Texas9.3%
- New York7.5%
- New Jersey6.9%
- Georgia5.8%
- Florida4.1%
- Illinois4.1%
- Oregon3.3%
Ads target any of these by country, state or city — run nationally, or only where your stores are.
Ad placements on bada
- Article end1.1M · 0.26% CTR
- Sidebar top402K · 0.13% CTR
- Comments end373K · 0.10% CTR
- Article top263K · 0.03% CTR
- Sidebar bottom108K · 0.03% CTR
Served through Google Ad Manager on phones and computers. The end-of-article slot draws the most clicks.
25%
of U.S. households now buy K-beauty, a category growing about five times faster than skincare overall. What Koreans pick up first, other shoppers tend to follow.
Source: Numerator, July 28, 2026
Three channels, one contact
ONLINE
bada
- Korean-language community for Koreans living abroad
- 60 to 200 new trending posts a day, discussed in the comments
- World news from major outlets in 20 countries, in Korean
- Ads targeted by country, state or city, on phones and computers
COMMUNITY
BIGHUG
- Washington State 501(c)(3) nonprofit in Redmond, serving the Eastside since 2014
- Small-business grants, startup education and digital marketing training
- Youth and community programs
- Works with the cities of Bellevue, Kirkland and Redmond
IN PERSON
RPD+ K-pop Play Day
- K-pop random play dance event at Bellevue City Hall, run by BIGHUG
- Season 2 (Sept 26, 2026): about 1,500 visitors, 66 performers
- 118 volunteers, mostly high-school and college students
- Season 3 planned for Sept 18, 2027
Which fits your goal
National or global brand
Ads on bada across the U.S. and Canada, or by country — written in natural Korean.
Washington business
Ads on bada shown only in Washington, plus sponsorship of K-pop Play Day.
Community investment
Sponsor a BIGHUG program for Korean American small businesses, students or families.
About these numbers
- Sources: Google Analytics 4 and Google Ad Manager for bada.tv, October 2026. Updated monthly.
- * Readers exclude traffic we flagged as likely automated (very low engagement from two countries). The full, unfiltered count was 53,684.
- ** Page views count all traffic. A reader views about 12.3 pages per visit.
- bada.us was merged into bada.tv in October 2026, so readers who used to come through bada.us are counted from mid-October. November will be the first full month on one domain.
- Analytics began full collection in late August 2026, so the trend starts in September.
- Age and gender data began collecting on October 31, 2026 and will be added once the sample is large enough.
How agreements work
- Advertising on bada is contracted with and paid to bada.
- Event and program sponsorships are contracted with BIGHUG, a nonprofit. BIGHUG thanks sponsors by name and logo.
- Adgo, bada and BIGHUG are related organizations. Every agreement states this, and each party bills only for its own work.
What we promise
- Every ad is labeled as an ad — never disguised as a post.
- Traffic numbers are measured, never inflated.
- Ads we sell directly are reviewed before they run.
Let's talk
Tell us about your brand, the places you want to reach and your timing. We will reply with audience numbers for those places and a proposal.
info@adgo.tv